Why your break-even point is importantĪ business could be turning over a lot of money, but still be making a loss. Knowing the break-even point is helpful in deciding prices, setting sales budgets and preparing a business plan. At this point there is no profit or loss - in other words, you 'break even'. Your break-even point is the point at which total revenue equals total costs or expenses. To be profitable in business, it is important to know what your break-even point is.
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