Hard to imagine it now, but Playboy once felt forward-thinking and modern. Hugh Marston Hefner, its founder/editor/latter-day reality-show star/loungewear enthusiast, died in 2017, as his faded empire contracted around him, and one got the sense that the magazine was kept going partly because nobody wanted Hef to outlive it. It’s not a surprise, exactly - its circulation and advertising drooped long ago, accelerating as the nudie pictures for which it was celebrated became available everywhere for free. It seems unlikely, given the wording of the announcement and the state of print magazine-making, that it will ever return. Playboy has announced that it’s closing down its flagship magazine for the rest of 2020.
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